 |
A New
Brand World: Eight Principles for... |
Bedbury, who headed
advertising and marketing divisions for Nike and Starbucks during their phenomenal growth,
coaches on establishing a memorable brand in this appealing, well-organized guide. |
 |
Good to
Great: Why Some Companies Make... |
Five years ago, Jim Collins
asked the question, "Can a good company become a great company and if so, how?"
In Good to Great Collins, the author of Built to Last, concludes that it is possible, but
finds there are no silver bullets. |
 |
Jack: Straight
from the Gut |
It's hard to think of a CEO
that commands as much respect as Jack Welch. Under his leadership, General Electric
reinvented itself several times over by integrating new and innovative practices into its
many lines of business. |
 |
The Essential
Drucker |
Ever since his first book
was published some six decades ago, Peter Drucker has been essential to everyone serious
about the "management of an enterprise (and) the self-management of the individual,
whether executive or professional, within an enterprise and altogether in our society of
managed organizations." |
 |
The Jack Welch
Lexicon of Leadership:... |
As CEO, Jack Welch elevated
General Electric to one of the world's most successful corporations. Krames, editor of
four previous books on Welch, has compiled an alphabetically arranged compendium of
Welch's business philosophy, leadership beliefs, and management tactics. |
 |
The 7 Habits of
Highly Effective People |
Stephen Covey, an
internationally respected leadership authority, realizes that true success encompasses a
balance of personal and professional effectiveness, so this book is a manual for
performing better in both arenas. His anecdotes are as frequently from family situations
as from business challenges. |
 |
Who Moved My
Cheese? An Amazing Way to... |
Change can be a blessing or
a curse, depending on your perspective. The message of Who Moved My Cheese? is that all
can come to see it as a blessing, if they understand the nature of cheese and the role it
plays in their lives. |
 |
First, Break All
the Rules: What the... |
Marcus Buckingham and Curt
Coffman expose the fallacies of standard management thinking in First, Break All the
Rules: What the World's Greatest Managers Do Differently. In seven chapters, the two
consultants for the Gallup Organization debunk some dearly held notions about management,
such as "treat people as you like to be treated"; "people are capable of
almost anything"; and "a manager's role is diminishing in today's
economy." |
 |
Endless
Referrals: Network Your Everyday... |
With over 100,000 copies
sold, this is one of the most popular business- and sales-boosting guides ever written.
This new edition offers successful entrepreneur and speaker Bob Burg's proven
relationship-building system that thousands of professionals and entrepreneurs have used
to turn casual contacts into solid sales opportunities. |
 |
Business by
Referral : Sure Fire Way to... |
For any business person who
has suffered from the "common cold call," Misner and Davis' book is the cure.
Getting business through referrals-from satisfied customers, peers and colleagues,
vendors, even your hairdresser-is certainly a smarter way to sell. |
 |
Here's My Card :
How to Network Using... |
In Here's My Card, Bob Popyk
shows how something as simple as your business card can help you make more sales, create
more customers, and increase your business overall. |
 |
The Engaged
Customer : The New Rules of... |
Observers of the Net have
long considered e-mail the medium's killer application. The Eng@ged Customer, by Hans
Peter Brondmo, shows why this may be even more relevant for e-commerce endeavors of the
future--and sets out various ways that it can be utilized to develop "profitable,
loyal and engaged" consumers today. |
 |
2,239 Tested
Secrets for Direct... |
Those of us who practice
direct marketing with its many sub-disciplines must contend with this problem: Where can
you go to make sense of our rich history quickly and sanely. The answer may well lie in
what is sure to be one of those volumes you turn to again and again: 2,239 Tested Secrets
for Direct Marketing Success by Denny Hatch and Don Jackson (1998, NTC Business Books,
Chicago). |
 |
The New Direct
Marketing: How to... |
Deploy marketing dollars
more efficiently In today's take-no-prisoners direct marketing battleground, the only way
to win is to recognize and exploit all of DMAEs interconnecting components. |
 |
Creating a
Profitable Catalog:... |
Jack Schmid, the catalog
industry's leading speaker and lecturer on catalog marketing, offers this detailed guide
to developing and launching - or revamping - a print or online catalog. |
 |
Million Dollar
Mailings |
An exclusive insider's look
at the art and science of direct mail creative technique--copy approaches, design,
formats, offers--unlike anything ever before assembled. |
 |
Business to
Business Direct Marketing :... |
Discloses how to profit from
the most important weapon in the business-to-business marketer's arsenal: direct
marketing. |
 |
Direct
Marketing: Strategy, Planning,... |
The "master strategist
of direct marketing" has enhanced his classic reference with a wealth of proven
direct mail strategies for the Internet age. |
 |
Complete Idiot's
Guide to Direct... |
One book that can help
ANYONE -- even an "idiot" -- become a success in direct marketing |
 |
Guerrilla
Marketing: Secrets for Making... |
When Guerrilla Marketing was
first published in 1983, Jay Levinson revolutionized marketing strategies for the
small-business owner with his take-no-prisoners approach to finding clients. Filled with
hundreds of solid ideas that really work. |
 |
301
Do-It-Yourself Marketing Ideas :... |
In this sequel to the
150,000-copy best seller 301 Great Management Ideas, the editors of Inc. magazine switch
the focus to the do or die business discipline of marketing. Each idea in this book was
developed --and proven to work --by the country's most innovative small companies. |
 |
Bootstrapper's
Success Secrets: 151.. |
Small Business
Administration (SBA) statistics indicate that 60 percent of all start-ups begin without
sufficient capital. Small business coach Kimberly Stansell refers to these enterprises as
"monetarily challenged," and her Bootstrapper's Success Secrets: 151 Tactics for
Building Your Business on a Shoestring Budget is a guide for overcoming the challenges
that result. |
 |
70 Years of the
Oscar : The Official... |
The only book officially
sanctioned by the Academy of Motion Picture Arts and Sciences, this hefty tome presents
the history of the movies through the lens of the industry's central organizing body. |
|
Secrets of a
Successful Employee... |
Great ideas for establishing
and running a successful employee recognition program. |
 |
Retaining Your
Employees : Using... |
Great ideas for motivating,
supporting and retaining your employees. |
 |
101 Recognition
Secrets : Tools for... |
This book provides quick,
easy-to-use ways to recognize your employees. |
 |
1001 Ways to
Reward Employees |
Better than money: Praise
and personal gestures motivate workers. Things that don't cost money are ironically the
most effective. This book suggests some great ways to motivate and recognize employees. |
 |
Legal Guide for
Starting & Running a... |
While it cannot eliminate
all need for a flesh-and-blood lawyer, attorney Fred Steingold's Legal Guide for Starting
& Running a Small Business, Volume 1 does the next best thing by offering a clear and
concise path around many of the legal pitfalls encountered regularly by today's
entrepreneur |
 |
The
Entrepreneur's Guide to Business Law |
This text can be used as
either a supplement for those courses that include a segment on entrepreneurs and the law
or as a core text. It emphasizes the major issues confronting entrepreneurs and those in
small businesses. |
 |
The American Bar
Association Legal Guide... |
The ABA Legal Guide for
Small Business is the complete and easy guide to understanding the small-business owner's
legal responsibilities and options. |
 |
Keeping the
Books : Basic Recordkeeping... |
The premier resource for
basic bookkeeping and business record management, Keeping the Books is a comprehensive,
yet down to earth, treatment of one of the most important, yet often neglected, aspects of
running a business. |
 |
Streetwise
Finance and Accounting: How... |
Suzanne Caplan's Streetwise
Finance & Accounting tells how to set budget and locate and manage cash, and provides
all the basics necessary for the small business to get its start. An outstanding primer on
financial management for the uninitiated. |
 |
Successful
Business Planning in 30 Days:... |
Successful Business Planning
in 30 Days provides an important key to writing a business plan and starting your own
business, providing the charts, worksheets and graphs needed to make decisions. |
 |
The E-Myth
Revisited : Why Most Small... |
Michael Gerber's The E-Myth
Revisited should be required listening for anyone thinking about starting a business or
for those who have already taken that fateful step. The title refers to the author's
belief that entrepreneurs--typically brimming with good but distracting ideas--make poor
businesspeople. |
 |
The One Page
Business Plan : Start With... |
The One Page Business Plan
is an easy-to-use process that helps you capture your vision and translate it into
concrete results. |
 |
Small Business
Kit For Dummies® |
Imagine everything you'd
ever need to start up and run your own small business packed into one convenient,
easy-to-read book. Throw in a CD-ROM with more than 250 documents and forms, along with
trial versions of great small business software programs, and you've got the new Small
Business Kit For Dummies, your perfect resource for the daunting process of starting a
small business venture. |
 |
Specialty Shop
Retailing : How to Run... |
Specialty retailing is one
of the fastest growing types of small business, nationwide. This book tells budding
entrepreneurs everything they need to know to start and run a successful specialty shop,
including finding your niche and which products to sell, developing a realistic business
plan, maintaining records, managing inventory, and merchandising. |
 |
QuickBooks (R)
2002: The Official Guide |
A great accounting software
product supported by the only Intuit-authorized reference book on the market. It all adds
up to terrific product knowledge and effective management and accounting for your small
business. |
