Marketing Tool Kit
Increase sales with this business-building tool from ARA.ARA's Marketing Tool Kit is an easy-to-guide to developing and implementing an effective marketing plan for your awards business. |  |
The ARA Marketing Tool Kit is designed to equip you with all you need to develop an effective marketing program for your business. In addition to worksheets, checklists, charts, examples, and other tools, the kit contains directions for using them and tips for getting the most out of them. Marketing consists of three basic activities: 1)identifying your target market
2) developing a plan for reaching it with your message
3) establishing a budget and implementing your plan The ARA Marketing Tool Kit is organized around these activities. Chapter 1: Identifying Your Target Market
Chapter 1 walks you through the process of identifying your target market. It shows you how to assess your strengths and weaknesses, evaluate your competition, and analyze the market to find the best niche for your products and services. Chapter 2: Developing a Marketing Strategy
Chapter 2 then guides you through the steps involved in developing a marketing strategy that's right for your business. You'll see how to determine what message you want to deliver to your target market, and how to choose the best means of reaching it: advertising, promotions, direct mail, catalogs, signage and other media. Chapter 3: Advertising and Promotion
Next is implementing your marketing plan. Chapter 3 gives you the tools you need to develop an advertising budget and shows you how to create effective ads, direct mail pieces, catalogs and promotions. Chapter 4: Selling
Chapter 4 tells you how to design sales strategies and presentation materials tailored to your target market. Chapter 5: Image
Chapter 5 discusses the importance of image and showroom design to the success of your marketing efforts, and presents checklists, tips and samples that will help you create the right "look" for the customers you want to serve. Chapter 6: Customer Service/Follow-up
Chapter 6 shows you how to use customer service as a marketing tool, and how to develop the attitudes and policies that ensure a high level of customer service. Chapter 7: Public Relations
Public relations is an often overlooked marketing tool. In Chapter 7, you'll see how to use sponsorships and community involvement to reach your market, and how to write press releases and feature stories that get you and your business in the local media. Resources
This section contains a helpful index, plus other sources of marketing information. Click on the link at the top of the page and order your copy today!
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