Showroom Design: Is That All Ya Got?
Roy Brewer, CRM, 2005 ARA Speaker of the Year, illustrates how you can effectively improve the look of your showroom using elements such as award families, quality blank space, shelving, backgrounds, lighting, and story boards. Learn additional ideas that will help you immediately improve the quality of your showroom. | | What Your Rotary Engraver Does Best
Fred Schwartz, an expert in rotary engraving equipment and 2004 ARA Speaker of the Year, explains in detail which jobs rotary engravers are best suited for. Fred reviews burnishing, adaptors, types of noses, cutters, and tips. Fred also demonstrates how each technique and material fits the type of product your customer has requested. He also explains procedures for engraving materials like plastic, SST, acrylic, brass, and aluminum, and shows samples of rotary engraving products. |
How to Sell Awards to Large Businesses
Gordon Grabill details the numerous opportunities for selling awards to mid-to-large sized corporations and businesses and various buyers within large businesses. Gordon explains the psychology of purchasing typically used by large companies in selecting vendors and provides important tips on selling to the typical buyer-employee within larger businesses. He also explains how to anticipate corporate expectations | | 101 Profitable Laser- Engraving Projects
Owners of laser engravers recognize the need to maximize the operating time on their machines to get a good return on their investment. Using a fast-moving slide show of laser projects, Roy Brewer, CRM (along with Epilogs Mike Dean) will challenge you to consider a broader variety of jobs that can more effectively utilize your lasers. Brewer explains how you can profitably expand your laser operations by developing specialized markets keyed to your unique interests, your industry and community contacts, and your market area. |
Getting Photographs Ready for Laser Engraving
Experienced laser engraver Robert Hensley offers tips and techniques for laser engraving photographs and other digital images on a variety of substrates. Robert discusses 1) how to identify the best type of photographs for laser engraving; 2) various programs including CorelDRAW and Corel PHOTOPAINT that can be used to process an image; 3) preparing the image using software tools; 4) editing the photograph using PhotoGrav; and 5) laser settings for the best output from your laser. | | Time-Management Tips for Retailers
Fran Carville, CRM, discusses the ways awards store owners can be more productive and organized in the workplace. Does your typical workday get taken over by unplanned tasks, such as answering the phone, fixing equipment, dealing with employee issues or customers that interfere with your need to order supplies, process orders, and keep your operation going? Learn how to successfully use the principles of time management in your business. |
