It's All Relative

Its All Relative! Surviving & Thriving in a Family Business by ARA member Donna Gray describes her quest to find out what makes a family business, or any small business, successful. She interviewed top family businesses nationwide, and discovered specific values, communication strategies, organization techniques, promotional methods, and customer service practices that really make a difference. These secrets to success are demonstrated in the flesh-and-blood stories of real family businesses, providing you with practical ideas for taking your business to the next level. Reviewers have described it as a must read,  real solid advice, an enjoyable read, valuable insights, the best techniques for running a small family business.