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2008 ARA International Awards Market
Seminar Program
Key to Sessions:
Business Building Seminars
Special Presentations
Hands-on Workshops
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New - CorelDRAW for Lasers Advanced® Robert Hensley, Engravers Network 2/25, 8:00 AM - 4:30 PM This all-day workshop, taught by well-known CorelDRAW® and laser instructor Robert Hensley, will take you to the next level of un-derstanding CorelDRAW® and its use for lasers. Although this is not a hands-on session, Robert will provide a lecture and demonstrations that will cover significant advanced features such as 1) dockers (transformation, shaping, scrapbook, object manager, fillet/scallop); 2) power tools (create boundary, smart fill tool, virtual segment tool, contours and blend, envelopes); 3) working with bitmaps (power clip, shape tool, eraser tool, Photograve); 4) creating logos (PowerTrace or Draw It); 5) importing/exporting and sav-ing files; 6) using ROMCat and Bitstream Font Navigator; and many other important tips and tricks for power users. Prerequisite: You need to be fluent with CorelDRAW® fundamentals and understand the basics of text entry. This seminar is limited to 60 participants. (Seminar Code: 001) .75 CEUs (Technical) Member Price: $165.00 | Nonmember Price: $270.00 Member Certification Enrollee Price: $150.00 |
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Asking for the Business: How to Conduct a Sales Presentation Basics Julie Paradise, Communication Strategies 2/25, 8:30 AM - 10:30 AM Whether you are an experienced business person or just getting started, this important workshop will clarify what it takes to sell your products and services and how to maximize the time you spend in front of prospective cus-tomers. Julie Paradise will demonstrate why its imperative to be customer driven rather than product driven. This session will outline how to prepare for prospective client meetings, how to build more business from existing clients, and show you an easy way to create momentum and close the sale. This seminar is limited to 40 participants. (Seminar Code: 002) .2 CEUs (Marketing) Member Price: $50.00 | Nonmember Price: $80.00 Member Certification Enrollee Price: $45.00 |
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Speak for Yourself Basics Julie Paradise, Communication Strategies 2/25, 11:00 AM - 1:00 PM If you are uncomfortable delivering information to colleagues and clients, it may manifest itself in your presentations and hinder your ability to communicate effectively. Whether you are selling your ideas to a new client, leading a work-shop at a conference, or facilitating a staff meeting, you have a limited amount of time to get your message across. This workshop will help you, regardless of your level of expertise, to develop your own confident, natural speaking style. Participants will gain a solid understand-ing of how to create a positive vocal image, enhance business presentations, and overcome the fear of public speaking. This seminar is limited to 40 participants. (Seminar Code: 003) .2 CEUs (Marketing) Member Price: $50.00 | Nonmember Price: $80.00 Member Certification Enrollee Price: $45.00 |
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New - How to Protect You and Your Business from Identity Theft Steve Leigh, Steve Leigh & Associates 2/25, 1:00 PM - 2:30 PM Identity theft expert Steve Leigh will offer important information about how to protect yourself and your business from the potentially devastating effects of identity theft. Steve will present details about 1) the five types of identity theft; 2) ways that identity thieves are getting your information; 3) recent legislation that you absolutely need to know; and 4) an overview of various programs available in the marketplace to help protect your business. (Seminar Code: 100) .15 CEUs (Business) Member Price: $0.00 | Nonmember Price: $49.00 |
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New - Gaining Competitive Advantage: Selling Inside Your Store Versus Selling Outside Gordon Grabill, Awards Mart 2/25, 1:00 PM - 2:30 PM Are you aware that selling awards to people visiting your store is far different than selling awards at your customers or prospects place of business? Gordon Grabill will walk you through the many important techniques and competi-tive advantages that can result in very successful in-your-store selling compared to the sales skills needed to successfully sell awards outside of your store. This highly useful information can be used to improve your personal sales tech-nique, your store sales, your out-of-store sales, and your ability to hire and train sales people. (Seminar Code: 101) .15 CEUs (Marketing) Member Price: $0.00 | Nonmember Price: $49.00 |
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Asking for the Business: How to Conduct a Sales Presentation Basics Julie Paradise, Communication Strategies 2/25, 1:30 PM - 3:30 PM Whether you are an experienced business person or just getting started, this important workshop will clarify what it takes to sell your products and services and how to maximize the time you spend in front of prospective cus-tomers. Julie Paradise will demonstrate why its imperative to be customer driven rather than product driven. This session will outline how to prepare for prospective client meetings, how to build more business from existing clients, and show you an easy way to create momentum and close the sale. This seminar is limited to 40 participants. (Seminar Code: 004) .2 CEUs (Marketing) Member Price: $50.00 | Nonmember Price: $80.00 Member Certification Enrollee Price: $45.00 |
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New - Your Most Valuable Award: Rewarding Your Family with the Family Business Lee and Terry Resnick, Resnick Associates 2/25, 3:00 PM - 4:30 PM Lee and Terry Resnick, of Resnick Associates, a nationally recognized estate, business succession, and life insurance planning firm, will outline powerful tools and techniques to ensure that your years of hard work reward your family, not the IRS. You will learn why businesses fail and also important information about es-tate taxes, estate planning techniques, revocable and irrevocable trusts, valuations, buy/sell agreements, and life insurance acquisition and implementation. This session will touch on vital planning issues that will be presented in more comprehensive detail during the Estate and Business Succession Workshop on Tuesday afternoon. (Seminar Code: 102) .15 CEUs (Business) Member Price: $0.00 | Nonmember Price: $49.00 |
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New - Rotary Engraving Basics Fred Schwartz, Quality One Engravers 2/26, 8:00 AM - 9:30 AM If you are a rotary beginner, considering adding a rotary engraver to your shop, or if you need a refresher, Fred Schwartz will provide plenty of useful information about using this important process. Freds overview of rotary engraving will cover 1) machine design and capabilities; 2) engravable materials; 3) production processes, including diamond drag, burnishing, plastic engraving, and metal engraving; 4) support equipment (e.g., shears and bevellers); 5) alternate software; and 6) measuring basics. (Seminar Code: 201) .15 CEUs (Technical) Member Price: $0.00 | Nonmember Price: $49.00 |
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New - Its All Relative Donna M. Gray, CRM; and David L. Gray, CRM, Awards Mall/Total Awards & Promotions 2/26, 8:00 AM - 9:30 AM Based on the recently released book of the same title, this seminar will feature case studies of family-owned businesses. The husband-and-wife team of Donna and David Gray are veterans of the awards and recreation industry and will share practical tips they learned running a family busi-ness. This seminar will cover operating strategies such as strategic public relations marketing; balancing family harmony and business success; ten characteristics and five key areas of a successful business; and how to plan for the future of the family-owned company and yourself. (Seminar Code: 202) .15 CEUs (Business) Member Price: $0.00 | Nonmember Price: $49.00 |
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New - 101 Profitable Laser-Engraving Projects Roy Brewer, CRM, Engraving Concepts Mike Dean, Epilog Laser Corp 2/26, 8:00 AM - 10:00 AM Owners of laser engravers recognize the need to maximize the operating time on their machines to get a good return on their investment. Using a fast-moving slide show of laser projects, Roy Brewer and Mike Dean will challenge you to consider a broader variety of jobs that can more effectively use your lasers. They will explain how you can profitably expand your laser operations by developing specialized markets keyed to your unique interests, your industry and community contacts, and your market area. (Seminar Code: 200) .2 CEUs (Marketing) Member Price: $0.00 | Nonmember Price: $49.00 |
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New - Getting to Know Your Laser Workshop Darrell Stephens and Mike Tomerlin, Universal Laser 2/26, 8:00 AM - 11:30 AM In this workshop intended for the new laser owner, you will learn about laser-engraving machines and their capacity to be profitable business tools. The workshop will also include a hands-on practice in essential applications. Laser basics that will be covered include 1) how CO2 lasers work (use of raster and vector files); relationship of the print driver, application software and machine, and page layout for setting up jobs; 2) installing your laser (proper fume extraction, computer, staging area for working with a laser); 3) laser safety; 4) focus adjustment (how to be sure your machine is working at the right lens height); 5) selecting power, speed, and pulses per inch; 6) popular applications (acrylic plaque, wood plaque, plastic laminate name tag, painted metal trophy plate); and 7) keeping your machine in great condition (cleaning optics, motion system, and work area). This workshop is limited to 30 participants. (Seminar Code: 005) .35 CEUs (Technical) Member Price: $110.00 | Nonmember Price: $180.00 Member Certification Enrollee Price: $100.00 |
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New - Making Your Investment in Your Business Work Harder Tom Shay, Profits+Plus 2/26, 8:00 AM - 11:30 AM Inadequate financial management is a major cause of failure for small businesses. This interactive session will help you better understand your financial statements, how to become pro-active in creating your budgets, and how to use this information more effectively to make better decisions about your business, including good cash flow management. This workshop will highlight case studies of several sample busi-nesses to evaluate their current financial posi-tions and then develop a plan of action to im-prove them financially. This seminar is limited to 60 participants. (Seminar Code: 006) .35 CEUs (Business) Member Price: $110.00 | Nonmember Price: $180.00 Member Certification Enrollee Price: $100.00 |
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CorelDRAW® Basics Pradhan Balter, Retlab Graphics 2/26, 8:00 AM - 11:30 AM If you are brand new to CorelDRAW®, or use it only occasionally, this is your opportunity to jump-start your skills. Learn the fundamentals and valuable user shortcuts to work properly and efficiently. This lecture and demonstration will be taught by Pradhan Balter, an experienced trainer and author of Retlab training manuals on CorelDRAW®. Pradhan will lead you through CorelDRAW® techniques by sharing short cuts and tips that will facilitate your daily layout and production operations. Even advanced users can benefit from this class. This is a lecture and demonstration, but you may find it useful to follow along on your own battery-powered laptop. This seminar is limited to 60 participants. (Seminar Code: 007) .35 CEUs (Technical) Member Price: $110.00 | Nonmember Price: $180.00 Member Certification Enrollee Price: $100.00 |
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New - Customer Service in the 21st Century Donna M. Gray, CRM Awards Mall/Total Awards & Promotions 2/26, 10:00 AM - 11:30 AM Expectations of customer service have changed. Donna Gray will share her experience on how to deliver brilliant customer service to todays customers. Find out how to make superior service simple, learn the new rules for customer retention, understand what clients expect today in a business relationship, find out how outstand-ing customer service can help expand your customer base exponentially, and learn how to build customer loyalty through customer service. (Seminar Code: 204) .15 CEUs (Marketing) Member Price: $0.00 | Nonmember Price: $49.00 |
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New - Marks Creativity Primer for the Awards Designer Mark Hershberger, CRS, B-J Trophies 2/26, 10:00 AM - 11:30 AM Do you struggle to come up with creative solutions for the projects in your shop? Experienced designer Mark Hershberger will guide you through a series of techniques you can use to get quick results for your creative tasks. Starting with a simple self-assessment of your creativity level, Mark will show you ways to develop an array of inventive solutions for any awards and recognition project. Find out how to cultivate your creative side using practical techniques in this fun seminar. (Seminar Code: 205) .15 CEUs (Technical) Member Price: $0.00 | Nonmember Price: $49.00 |
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New - How to Protect You and Your Business from Identity Theft Steve Leigh, Steve Leigh & Associates 2/26, 10:30 AM - 12:00 PM Identity theft expert Steve Leigh will offer im-portant information about how to protect your-self and your business from the potentially dev-astating effects of identity theft. Steve will pres-ent details about 1) the five types of identity theft; 2) ways that identity thieves are getting your information; 3) recent legislation that you absolutely need to know; and 4) an overview of various programs available in the marketplace to help protect your busine (Seminar Code: 203) .15 CEUs (Business) Member Price: $0.00 | Nonmember Price: $49.00 |
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New - Getting Photographs Ready for Laser Engraving Robert Hensley, Engravers Network 2/26, 1:00 PM - 2:30 PM Experienced laser engraver Robert Hensley will offer tips and techniques to laser engrave pho-tographs and other digital images on a vari-ety of substrates. Robert will discuss 1) how to identify the best type of photographs for la-ser engraving; 2) various programs, including CorelDRAW and Corel PHOTO-PAINT, that can be used to process an image; 3) preparing the image using software tools; 4) editing the pho-tograph using PhotoGrav; and 5) laser settings for the best output from your laser. A strong working knowledge of CorelDRAW®, Corel-PHOTO PAINT®, or Adobe PhotoShop® is recommended. (Seminar Code: 206) .15 CEUs (Technical) Member Price: $0.00 | Nonmember Price: $49.00 |
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New - Web Marketing: Getting Started Fred Lenny, Plastic Dress-Up Company 2/26, 1:00 PM - 2:30 PM Are you ready to expand your business through the Internet? Fred Lenny, experienced Web developer, will walk you through the basic steps to get started. Fred will outline the process of developing an effective Web site to market your products and services, including assessing the scope of your market opportunities, understanding how to get customers to your site through search engine optimization (SEO), pay per click (PPC), and Internet ads versus traditional advertising. He will also explain the me-chanics of posting products on your Web site and maintaining Web site security. (Seminar Code: 207) .15 CEUs (Marketing) Member Price: $0.00 | Nonmember Price: $49.00 |
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New - Laser Engraving: Expanding Your Applications Workshop Darrell Stephens and Mike Tomerlin, Universal Laser 2/26, 1:00 PM - 4:30 PM This hands-on seminar is intended for laser operators with at least 12 years of experience. The session will focus on how to grow your business using new laser applications. You will have the opportunity to sample several of the many applications that can add new capabilities and market appeal to your business. This workshop will include 1) new materials (engraving on metal matrix, AlumaMark, frosted metal); 2) photo cutouts; 3) inlay techniques; 4) color filling; 5) small-spot engraving for maximum detail; and 6) achieving productivity (merits of growing into one bigger, powerful laser compared to running two or more smaller lasers). This work-shop is limited to 30 participants. (Seminar Code: 008) .35 CEUs (Technical) Member Price: $110.00 | Nonmember Price: $180.00 Member Certification Enrollee Price: $100.00 |
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New - Estate and Business Succession Workshop Lee and Terry Resnick, Jason Giorgio, Resnick Associates 2/26, 1:00 PM - 4:30 PM As a follow up to Your Most Valuable Award: Rewarding Your Family with the Family Business on Monday, Lee and Terry Resnick will provide more comprehensive and detailed in-formation about family business planning. This workshop also provides opportunities to get answers to your specific questions about estate planning, succession planning, family business planning, liquidity concerns, and tax strategies. Jason Giorgio will also address critical issues regarding retirement and tax planning, and the importance of correct distribution of retirement assets. These strategies will show how to greatly increase your retirement funds without hav-ing to save or invest more. Business owners and their family members are encouraged to attend this session together to maximize the value of this very important information that will help shape your business future. This seminar is lim-ited to 60 participants. (Seminar Code: 009) .35 CEUs (Business) Member Price: $110.00 | Nonmember Price: $180.00 Member Certification Enrollee Price: $100.00 |
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CorelDRAW® Techniques Intermediate Pradhan Balter, Retlab Graphics 2/26, 1:00 PM - 4:30 PM Join Pradhan Balter, the author of the Retlab CorelDRAW® training manuals, as he demonstrates how to release the power of CorelDRAW®. During this hands-on workshop, you will learn valuable text tricks, how to im-prove your drawing skills, and how to automate your output to produce multiple outputs from a single file! This seminar is designed for both intermediate and advanced CorelDRAW® users. The preceding Beginning CorelDRAW®Basics seminar is highly recommended as a prereq-uisite. This is a lecture and demonstration, but you may find it useful to follow along on your own battery-powered laptop. This seminar is limited to 60 participants. (Seminar Code: 010) .35 CEUs (Business) Member Price: $110.00 | Nonmember Price: $180.00 Member Certification Enrollee Price: $100.00 |
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New - Laser-Engraving Techniques Mike Clarke, Engravers Express, Inc. 2/26, 1:00 PM - 4:30 PM This indepth seminar will give you a solid introduction to major CO2 laser-engraving applications available to the awards and marking industry. Laser expert Mike Clarke will walk you through actual jobs starting with designing in CorelDRAW® to the creation of the finished product on the laser. Information covered in the seminar will include 1) preparing artwork for the laser, 2) utilizing the CorelDRAW text merge function, 3) proper multiple plate creation in CorelDRAW®, 4) using Laser Lite material to cre-ate medallion name plates and logo plates, 5) techniques for lasering on glass, 6) lasering photographs on different materials, 7) the proper technique for lasering and cutting out engraving plastic, 8) using Laser Foil, and 9) proper use of the new Thermark-marking materials for glass, steel, and ceramics. Plus, Mike will answer your other laser questions. (Seminar Code: 208) .35 CEUs (Technical) Member Price: $0.00 | Nonmember Price: $49.00 |
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What Time Is It? Fran Carville, CRM, Carco Awards 2/26, 3:00 PM - 4:30 PM Does your typical workday get taken over by unplanned tasks, such as answering the phone, fixing equipment, dealing with employee issues, and handling customers who interfere with your need to order supplies, process orders, and keep your operation going? Just how do you success-fully use the principles of time management in your business? This seminar is designed to help the awards store owner be more productive and organized in the workplace. (Seminar Code: 209) .15 CEUs (Business) Member Price: $0.00 | Nonmember Price: $49.00 |
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New - Beginners Photoshop® for an Advanced World Jennifer Foy, Unisub 2/26, 3:00 PM - 4:30 PM If you are new to Adobe Photoshop® or are considering using it in your business, experienced graphic designer Jennifer Foy will get you started. Jennifer will demonstrate a variety of practical tips for putting Photoshop® to work on your awards projects. If you are already familiar with Photoshop® and you have more advanced questions, you will appreciate the special Q&A session in the second half of the seminar when Jennifer will have time to provide answers and explain additional features of this powerful software. (Seminar Code: 210) .15 CEUs (Technical) Member Price: $0.00 | Nonmember Price: $49.00 |
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Solutions Clinic for Lasers Moderator: Roy Brewer, CRM, Engraving Concepts Panelists: TBD 2/26, 5:00 PM - 6:30 PM This is your opportunity to have your ques-tions, big and small, addressed by a panel of laser experts. Every aspect of laser use is open for discussion: equipment, production issues, or marketing the product. Whether you are an old hand at lasers or just getting started, you are sure to leave this clinic with great tips and new ideas. This free-flowing discussion format is an open forum for both retailers and suppliers to share ideas and solutions to common problems. (Seminar Code: 211) None Member Price: $0.00 | Nonmember Price: $49.00 |
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Solutions Clinic for Sublimation Moderator: Mike Onushco, ACP Technologies Panelists: TBD 2/27, 8:00 AM - 9:30 AM This is your opportunity to have your sublimation questions addressed by a panel of experts. Every aspect of sublimation use is open for discussion: equipment, production issues, or marketing the product. Whether you are experienced with sublimation or just getting started, you are sure to leave this clinic with great tips and new ideas. This free-flowing discussion format is an open forum for both retailers and suppliers to share ideas and solutions to common problems. (Seminar Code: 300) None Member Price: $0.00 | Nonmember Price: $49.00 |
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New - Managing Workflow Bryan Welton, Namifiers 2/27, 8:00 AM - 9:30 AM In this session Bryan Welton will demonstrate ways that you can improve your business workflow. Issues covered will include order management (physical versus paperless), improving your processes, knowing whether to batch process or to use lean manufacturing techniques, and inventory efficiency (Seminar Code: 302) .15 CEUs (Business) Member Price: $0.00 | Nonmember Price: $49.00 |
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New - Aspectos Técnicos y Mercadologicos de un Equipo Laser Ing. Eduardo González Ramírez, Award Machine S.A. de C.V. / Lic. Jorge Arturo Crespo Diaz, Award Mac 2/27, 8:00 AM - 9:30 AM Aspectos y características técnicas que debe cubrir un equipo laser para su uso o aplica-ción, instalación y mantenimiento. Técnicas básicas e intermedias de grabado en equipos laser. Mercadotecnica de los equipos laser, como cotizar un trabajo, costos de grabado y el mercado en Latinoamérica. (Seminar Code: 303) .15 CEUs (Technical) Member Price: $0.00 | Nonmember Price: $49.00 |
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New - Retail Success Clinic Moderator: Sam Varn, CRM, Awards4U / Panelists: Steven Hasty, Hasty Awards; Gary Tyson, Crown Trophy 2/27, 8:00 AM - 9:30 AM The panelists, each a past winner of the coveted ARA Retailer of the Year award, will answer your questions about best practices in awards retailing. This is a special opportunity to gather advice from outstanding retailers that have been successful beyond the scope of the average awards company. Find out what it takes to set your company apart from your competition, what to avoid, and ways you can drive your business toward success. Come prepared with questions about your most pressing issues. (Seminar Code: 304) None Member Price: $0.00 | Nonmember Price: $49.00 |
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Corel PHOTO-PAINT® Basics Pradhan Balter, Retlab Graphics 2/27, 8:00 AM - 11:30 AM Join Pradhan Balter, a popular speaker on CorelDRAW®, for an introduction to Corel PHOTO-PAINT® 12, which is a powerful program that enables you to manipulate images. Pradhan will explain the underlying concepts of PHOTO-PAINT®, a more complex software program than CorelDRAW® in the Corel Graphics Suite package that requires an in-depth understanding of raster images. Topics covered include vector-based versus bitmap images; importance of file size; navigating the image; color space; bitmap image formats; the PHOTO-PAINT® Screen; PHOTO-PAINT® as a paint program incorporating transparency, anti-aliasing, and merge modes; specifying colors and fills; color tolerance; the concept of selecting; and understanding the PHOTO-PAINT® document construction. This is a lecture and demonstration, but you may find it useful to follow along on your own battery-powered laptop. This session is a required prerequisite for the Corel PHOTO-PAINT®Intermediate seminar. This session is limited to 60 participants. (Seminar Code: 011) .35 CEUs (Technical) Member Price: $110.00 | Nonmember Price: $180.00 Member Certification Enrollee Price: $100.00 |
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New - Sand Etching: The Choice for Elegant Awards Dennis Wilkinson, CRM, D & S Awards & Engraving 2/27, 1:00 PM - 2:30 PM This seminar is an introduction to glass etching, which is a profitable way to embellish glass to create elegant awards. Dennis Wilkinson will explain different methods of creating masks, COREL tips for the artwork, and the types of ma-terials and equipment used. He will also discuss the basic process, how to market glass, and the business side of glass etching. Although this is not a hands-on session, a basic knowledge of COREL is important. (Seminar Code: 301) .15 CEUs (Technical) Member Price: $0.00 | Nonmember Price: $49.00 |
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New - Workplace Systems: Putting Your Business on Autopilot Bryan Welton, Namifiers 2/27, 1:00 PM - 2:30 PM Bryan Welton will suggest ways you can automate your shop or office by using new ideas for order systems, computerizing current processes, and simplifying difficult tasks. Also, this management model includes authorizing key employees to make decisions, building key positions and effective compensation plans to keep key employees, improving workflow, and helping employees grow the business in your absence. (Seminar Code: 305) .15 CEUs (Business) Member Price: $0.00 | Nonmember Price: $49.00 |
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New - I Cant Hear You! Fran Carville, CRM, Carco Awards 2/27, 1:00 PM - 2:30 PM Public speaking is a common source of stress for most adults. As awards shop owners and managers, most of us will be called upon to speak in front of others at some point in our professional lives. Whether it is in an informal setting, such as a meet and greet session at a business function, or a formal speech in front of hundreds, the day will come when you will be in the spotlight! Fran Carville will give you practical information about developing and delivering a presentation so that you will have the tools to overcome your fears and showcase your talents in front of others. (Seminar Code: 306) .15 CEUs (Business) Member Price: $0.00 | Nonmember Price: $49.00 |
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Hands-On Sublimation Clarence Matney, Unisub 2/27, 1:00 PM - 4:30 PM In this workshop, dedicated entirely to practical hands-on training, Clarence Matney will be your guide as you sublimate a variety of materials. Substrates covered will include plaques, name badges, tiles, mugs, mouse pads, and fabrics. Youll also learn about special time-saving techniques for high-volume production, including gang printing, muraling, and more. This workshop is limited to 40 participants. (Seminar Code: 012) .35 CEUs (Technical) Member Price: $110.00 | Nonmember Price: $180.00 Member Certification Enrollee Price: $100.00 |
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Corel PHOTO-PAINT® Intermediate Pradhan Balter, Retlab Graphics 2/27, 1:00 PM - 4:30 PM Building on the preceding Corel PHOTO-PAINT®Basics seminar, you are now ready for more advanced work. Pradhan Balter will give you a sampler of practical ways to use PHOTO-PAINT® with special attention to the art of masking, a fundamental feature of more advanced PHOTO-PAINT® functions. Topics covered include the Object Docker in detail; advanced Object Docker management; clip-to-parent function; clip-to-mask function; feathering; drop shad-ows; mastering masks; merging images; get-ting rid of unwanted background; basic image enhancement; and more, time permitting. This is a lecture and demonstration, but you may find it useful to follow along on your own bat-tery-powered laptop. The Corel PHOTO-PAINT®Basics seminar is a required prerequisite for this session. This session is limited to 60 participants. (Seminar Code: 013) .35 CEUs (Technical) Member Price: $110.00 | Nonmember Price: $180.00 Member Certification Enrollee Price: $100.00 |
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New - The Latest in Corel PHOTO-PAINT® Marc Bech, Corel Corp 2/28, 8:00 AM - 9:30 AM Marc Bech will demonstrate how to leverage Corel PHOTO-PAINT®including a brief overview of Corel PowerTRACE®to optimize your images to be engraved and simplify your projects. Marc will explore the variety of tools avail-able to overcome your engraving challenges. This session will show you how to touch up your raster images using tools, including noise and scratch removal, levels, curves, color adjustments, and selections (including the improved cutout tool). (Seminar Code: 401) .15 CEUs (Technical) Member Price: $0.00 | Nonmember Price: $49.00 |
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New - Big-Brand Strategies for Small Business Paul Weber, Entrepreneur Advertising Group 2/28, 8:00 AM - 9:30 AM Small-to-midsize businesses can now capitalize on what the big brands have known for years. Using five best practices, Paul Weber presents an organized and honest approach to achieving marketing success by watching and mimicking the best of the big brands. Paul will show how online strategies, brand positioning, employee empowerment, and other marketing approaches used by large companies can be adapted for any size business. (Seminar Code: 402) .15 CEUs (Marketing) Member Price: $0.00 | Nonmember Price: $49.00 |
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New - 101+ Shop, Rotary, Laser, and Safety Tips Fred Schwartz, Quality One Engravers 2/28, 8:00 AM - 9:30 AM Fred Schwartz will share his practical experience about running an efficient and productive shop. This session will be loaded with good tips about ordering, time management, software utilities, tools, fixturing, and much more. Whether you use rotary or laser engravers, you will get a solid 90 minutes of excellent ready-to-use informa-tion to make your shop operate better. (Seminar Code: 403) .15 CEUs (Technical) Member Price: $0.00 | Nonmember Price: $49.00 |
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New - Sales Basics Joe Hayes, Graphics Galore, Inc. 2/28, 8:00 AM - 9:30 AM Applying common sense to sales techniques and drawing on his extensive sales experience, Joe Hayes will show you how to have fun in-corporating basic sales techniques in everyday business activities. Joes techniques will help boost your personal comfort level and confidence when working with customers and prospects by finding out what they really want and need. Techniques covered will include The Power of Question, Active Listening, Basic Body Language, and Buying Styles. (Seminar Code: 404) .15 CEUs (Marketing) Member Price: $0.00 | Nonmember Price: $49.00 |
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New - Recursos Técnicos y Segmentación del Mercado para Equipos Rotativos Ing. Eduardo González Ramírez, Award Machine S.A. de C.V. / Lic. Jorge Arturo Crespo Diaz, Award Mac 2/28, 8:00 AM - 9:30 AM Técnicas básicas e intermedias de grabado, técnicas básicas e intermedias de diseño. Recursos técnicos de grabado en pantógrafo rotativo, y diseño, software de diseño. Mercados de trabajo para los equipos rotativos en Latinoamérica. (Seminar Code: 405) .15 CEUs (Technical) Member Price: $0.00 | Nonmember Price: $49.00 |
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Laser Engraving Glass, Crystal, and Other Hard Materials John McDaniel, CorelDRAWPro®, Association of CorelDRAW® Professionals 2/28, 8:00 AM - 10:00 AM This class will examine the use of lasers for creating awards and gifts in glass, crystal, marble, granite, metals, and other hard materials. You will learn about direct laser engraving, especially materials that work well, and those to avoid. Other topics covered include creating sandblast masks with the laser; tips for creating layouts in CorelDRAW®; aligning the product for engraving; creating holding fixtures for production runs and unusually shaped objects; how to en-grave tapered and balloon-shaped objects; and adding color with spray paints. (Seminar Code: 400) .2 CEUs (Technical) Member Price: $0.00 | Nonmember Price: $49.00 |
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New - Tricks of the Trade Tricia Shaw, CRM, B & B Awards 2/28, 10:00 AM - 11:30 AM Join Tricia Shaw as she discusses time-saving techniques, tips for organizing your shop, and how to have a champagne looking show-room on a beer budget. Learn how to make good awards buyers out of your customers and keep them coming back. Tricia will also share her favorite treasured secretsplaces to get free stuff!! (Seminar Code: 407) .15 CEUs (Business) Member Price: $0.00 | Nonmember Price: $49.00 |
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New - Web Marketing: Further Developing Your Web Site Fred Lenny, Plastic Dress-Up Company 2/28, 10:00 AM - 11:30 AM Now that you already have a Web site on which to sell your products, Fred Lenny will guide you further along the path to successful Internet selling by elaborating on information provided in his seminar on Tuesday (session 207). Using case studies as examples, he will offer important tips on developing your site and how to avoid pitfalls that could sink your Internet busi-ness prospects. (Seminar Code: 408) .15 CEUs (Marketing) Member Price: $0.00 | Nonmember Price: $49.00 |
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New - Marks Creativity Primer for the Awards Designer Mark Hershberger, CRS, B-J Trophies 2/28, 10:00 AM - 11:30 AM Do you struggle to come up with creative solutions for the projects in your shop? Experienced designer Mark Hershberger will guide you through a series of techniques you can use to get quick results for your creative tasks. Starting with a simple self-assessment of your creativity level, Mark will show you ways to develop an array of inventive solutions for any awards and recognition project. Find out how to cultivate your creative side using practical techniques in this fun seminar. (Seminar Code: 409) .15 CEUs (Technical) Member Price: $0.00 | Nonmember Price: $49.00 |
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Making Customer-Supplied Artwork Useable John McDaniel, CorelDRAWPro®, Association of CorelDRAW® Professionals 2/28, 10:30 AM - 12:30 PM When your customer supplies you with artwork in print or digital format, what does it take to get it process ready? In this lecture/demonstration, John McDaniel will present possible solutions to make artwork useable. John will discuss considerations in selecting scanners and digital cameras, the differences between bitmap and vector art, basic bitmap image cleanup in Corel PHOTO-PAINT®, autotracing programs like the new Corel PowerTRACE®, and redrawing in CorelDRAW®. (Seminar Code: 406) .2 CEUs (Technical) Member Price: $0.00 | Nonmember Price: $49.00 |
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Hands-On Sublimation Clarence Matney, Unisub 2/28, 1:00 PM - 4:30 PM In this workshop, dedicated entirely to practical hands-on training, Clarence Matney will be your guide as you sublimate a variety of materials. Substrates covered will include plaques, name badges, tiles, mugs, mouse pads, and fabrics. Youll also learn about special time-saving techniques for high-volume production, including gang printing, muraling, and more. This workshop is limited to 40 participants. (Seminar Code: 014) .35 CEUs (Technical) Member Price: $110.00 | Nonmember Price: $180.00 Member Certification Enrollee Price: $100.00 |
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New - The Latest in CorelDRAW Graphics Suite® Marc Bech, Corel Corporation 2/29, 10:30 AM - 12:00 PM Marc Bech will demonstrate how to leverage CorelDRAW Graphics Suite®including Corel PowerTRACE®and CorelPHOTO-PAINT® to create graphics and images that will speed up your creative process and simplify your engraving projects. Marc will explore tracing, text effects, and new drawing tools while demonstrating how vector artwork and CorelDRAW Graphics Suite® can help you overcome your engraving challenges. This session will also explore how vector and raster images complement each other, enabling engravers to expand their busi-nesses and tackle a wide variety of projects. (Seminar Code: 500) .15 CEUs (Technical) Member Price: $0.00 | Nonmember Price: $49.00 |
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